Oh Esky, what will you get yourself in to next? Haha, just kidding! But going along with my response, I found this cover archive of every single Esquire cover since 1933 to be fascinating. It is amazing to see how much they've changed. Initially they were using their mascot, Esky, in what appeared to be an endless stream of compromising situations. Then, they started to get even more creative with him, weaving him in to the image in various ways. Eventually he made his way up to the logo and then got stuck above the i. These days he resides on the spine. With that, it's great to see how much the dynamics of the cover has changed. While the typeface has stayed relatively the same, the actual cover image and sell lines have come a long way. With Esky's demotion came the use of much more striking and controversial imagery. A lot of this was due to Sam Antupit. Click on the title of this post to go to the archive!
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